Video marketing is now at the peak of its popularity. Just look through any social network: YouTube, which has more than a billion users, or, for example, Facebook, whose news line is reoriented to video content, with the network promoting its own video functions, including Facebook Live. Furthermore, a recent Instagram update has implemented the IGTV function, which allows users to upload long videos.
Researchers found that articles containing any type of video are 100% more effective as a marketing tool than image and text mail combined.
1. A video is the best teacher.
The best way to explain how your service works is to create a video. With video marketing, you avoid using screenshots and text explanations.
Videos talk about how the product works. Video instruction clearly explains the principle of the system. If the material is presented sequentially, in steps, and the speaker calmly explains the actions on the monitor, customers will understand the information more quickly.
As you might notice, Short.cm also uses explanation videos in articles to describe Short.cm features in detail. This is convenient both for marketers and for customers. So, if you still don’t use videos, keep up with the Joneses by learning how to create them.
2. Increase the engagement.
Visual content is the key tool to get higher traffic, especially when videos became so popular on social media. Audiences prefer to take part in video content compared to images and texts on social posts.
3. Increase a website SEO.
According to statistics, 17% of users spend no more than 3-4 seconds on a page. This is regarded as a negative ranking influence by search engines. Video presence can significantly decrease this percentage.
Thanks to the relevant media content, the user's time on the page can be increased by two, three, or more times. The progress will be reflected in the search ranking growth.
Start, rewind, and stop are clicks counted on the video analytics. This also improves behavioral factors and has a direct effect on ranking.
4. Return on investment.
Evaluating the return on investment is an essential step in reaching business goals. Sixty-eight percent of organizations reported increasing results on their ROI after using video content as a marketing tool. Before measuring the video campaign ROI, build a powerful plan that takes into consideration your business goals. Then you can calculate the ROI with video views, subscribers, or backlinks.
5. Mobile users prefer to watch videos.
The part of video users on mobile devices has become predominant. For example, they account for 60% of YouTube visits. This trend is dictated by the growth in the number of smartphones and tablets, as well as the availability of the mobile internet.
Smartphone users often use the internet on their phones to make purchases. They are even entirely ready to buy your product, but before they make a purchase, they will surf the internet on their smartphone to investigate your product further. In this case, the video helps to attract a person to buy a product. About 45% of users, after a video review, are ready to make a purchase confidently.
You can use any video marketing type. Whether it is a video presentation, tutorial, webinar, or other useful type of video content, the brand promotion will be powerful anyway.