The number of video blogs is growing faster. Now customers trust videos more than texts.
According to Cisco’s Visual Networking Index, videos make up 80% of global consumer internet traffic. Another survey showed that four times more consumers prefer watching a video about a product than reading about it. According to Media ComScore, 64% of users are more likely to buy a product after watching a video.
Using link shorteners, you can determine the engagement and analyze the behavior of the audience. Each shortening service has the statistics, which let you track primary indicators: the number of clicks on the call-to-action button or the redirects to your video blog/YouTube channel/tutorial.
To get the most out of the video promotion and provide a new beginning for your video channel, follow the golden rules.
1. Choose the social media channel to promote the video.
Post short links to several social channels at the same time (e.g., Facebook, Instagram, Snapchat and the website) to gather more audience. With shortening services, you can collect much more information by creating a “click-through rate” and determine the effectiveness of each channel.
2. Measure the engagement of each video part.
If you want to know, which part of the video pushes the viewer to take action, use short links in several parts of the video. YouTube has an option to paste a link and a button on the video.
Post short links at the beginning of the material; in the middle of the video, where details of the product are described; and at the end, when the offer is disclosed.
Using the Campaign Builder option, you can segment links for clear analytics results. Each link belongs to a certain part of the video. Analyzing the effectiveness of the fragments, you will understand what attracts the audience most.
The shortening services allow you to get deep insights simply by using tags. UTM Campaign builder is a free feature on Short.cm.
3. Analyze social media channels.
Using the shortening services, you can control the engagement of the promotion company via all channels at once. Analyzing statistical data in one tool is much more convenient than trying to connect 10 services.
A shortening service is a great product to value the attractiveness of the video content with multi-channel advancement. You will have not only a general number of views but also the place and time of actions as well as the browser and device. Next time you will understand how to direct your advertising budgets correctly.
4. Track YouTube and Vimeo clicks.
Most companies load their videos on YouTube or Vimeo. This is predictable, as these tools save traffic and space on your servers. An additional advantage of using these services lies in their vast audience. The disadvantage is a cut down statistics that doesn’t allow to evaluate the engagement adequately.
You can use short links in the description of the video and directly on the video (see the №2 tip).
Using short links is one of the easiest and most convenient ways to track not only the actions of users but also to predict their next steps. Armed with the received data, you can direct and optimize video marketing strategies.
What did you learn:
- Short links in video marketing.
- Vanity links help to track the conversion of videos.
- Effective tracking of videos.
- Video blog promotion.