Situational marketing is an instrument to grab audience attention. It is a brand’s response to the latest news. Applying situational marketing in the marketing strategy allows drawing attention to the company and increase sales. This can be any success or failure of actors, sports sensations, the release of a long-awaited movie, or a strategic mistake.

One of the first examples of situational marketing is the tweet of Oreo, released on February 3, 2013. In the United States, during the game of the National Championship, the light went out at the stadium. The Oreo creatives published a post that later hit the pages of Forbes.


Information is gaining popularity quickly. How can you catch the press event and then use it on social media successfully? Here are the tools which help you to be aware of the latest trends.

Trends : the most discussed topics on Twitter

Twitter is a top-rated social network. It is a channel where the viral content is born and then is spread to other social platforms. comes in handy when investigating popular social content. The service is useful as it provides a country selection. Based on your target audience, choose a location to hit the nail on the head. Then select a hashtag and browse popular tweets.



Reddit is a collection of forums, where people read and share content or comment on other communities’ posts. A bunch of memes and jokes, which will be favored in other countries only in some days, takes place in Reddit. You get a constantly updating feed of breaking news, fun stories, pics, memes, and videos.


Google Trending Searches

Check the popular Google requests that users search for today. For example, on Sunday, November 10, the People Choice Award 2019 was on the top search. Today, November 20, a collaboration of Puma and Balmain takes the first place.


Wikipedia 2019 Articles

Open the “Ongoing events” block to read about famous events and news.


YouTube Trends

The most popular YouTube videos take place on the Trending block. New music videos, trailers, funny videos, and other ones that are spread among users.



Aim at using balanced news. Avoid the negatively colored press events, conflicts of countries, religion, sexual orientation, and so on. Controversial topics may adversely affect the reputation of the brand.

What did you learn?

  • marketing trends;
  • small business trends;
  • seasonal trends;

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