Situational marketing is an instrument for engaging the audience. It is a brand’s response to the latest news. Using situational marketing on your marketing strategy allows drawing attention to the company and increase sales. This can be any success or failure of actors, sports sensation, the release of a long-awaited film, or a strategic mistake.

One of the first examples of situational marketing is the tweet of Oreo, released on February 3, 2013. In the United States during the game of the National Championship, the light went out at the stadium. The Oreo creatives published a post that later hit the pages of Forbes.


Information is quickly gaining popularity. How can you catch the press event and then use it on social media successfully? Here are the tools, which help you to be aware of the latest trends.

Trends : the most discussed topics on Twitter

Twitter is extremely popular, so it has many users. It is a social channel where the viral content is born and then spread to other channels. You can choose a country and browse today's top Twitter trends and hashtags.



You will see the memes and jokes on Reddit, which will be favored in other countries only in some days. With Reddit, you get a constantly updating feed of breaking news, fun stories, pics, memes, and videos just.


Google Trending Searches

Check the popular requests that users search today. For example, on the 8 of February, “Reebok advertisement” was on the top search. Today, on the 6 of March, the release of the “Game of Thrones” trailer takes first place.


Wikipedia 2019 Articles

Open “Ongoing events” block to read about the popular events and news.


YouTube Trends

Most Popular videos are on YouTube Trending. New music videos, trailers, funny videos, and other videos that users watch.



Do not use negatively colored press events, conflicts of countries, religion, sexual orientation, and so on. This may adversely affect the reputation of the brand. Be careful with negatives.

What did you learn?

  • How to be the first who learns about the trends.
  • Ways to learn the latest news.
  • and Reddit.

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