Keywords are the phrases or separate words that reflect the topic of an article, website, or blog. Key combinations help users to find a necessary item as well as an optimizer to promote the resource.

How to use keywords effectively?

  1. Analyze the sites of competitors to determine sections to add to your site. Start working with them, choosing the primary keywords.

  2. Pick up as many key phrases as possible, reflecting the subject of common queries.

  3. Enhance semantic core with synonyms and phrases from search requests.

  4. Delete irrelevant, duplicated and illiterate combinations.

A key query is an essential SEO tool that search robots use while ranking your content in search results. If keywords are well-optimized, robots will understand the topic of your content, which leads to better search positions.

Where to choose the right keywords

With the help of convenient services, you can get real statistics for the initial requests. You can also bind queries to different geographic regions and get key combinations for the required set of words.

  1. Google AdWords Keywords Tool: Choose words and phrases describing your products or services.

  2. SpyFu: Look for competitors' keywords.

  3. SEMrush: Find the most effective phrases and ideas for promoting your brand.

Where to place keywords

1. Title tag.

Use the main query at the beginning of the header. Try to meet the 60-character limit (with spaces) in a title tag. Otherwise, it will be cut off.

2. Description tag.

Describe your products concisely and informatively.

3. Keywords tag.

Now, the content of the tag does not matter for search engines, so its filling can be safely ignored.

4. Page text.

- Headlines.

Following the sequence of headers is essential. H1 is the main header, so it must be only one and should convey the idea of the page. An H1 header may contain a high-frequency request. H2 and H3 are considered to be sub-headers.

- Text Body.

The text must be unique and not overloaded with keywords. Five percent of keywords are allowed in one article. Otherwise, a page will be ranked as spam. The percentage of keywords depends on the number of characters.

5. URLs and domains.

An optimized URL must contain keywords. Besides the domain being branded, each page must also include a key request in a slug according to which it is promoted.

With the shortening service, you can create a branded domain and customize a short URL. This will help you to place keywords, make a link attractive, and improve your website's SEO.

The article is about:

  • The importance of keywords.
  • Choose right key combinations.