What do Short.cm Statistics Metrics Mean?
Tracking statistics is a primary feature for effective link shortening. If not analysis, how will users find out about the link success? Short.cm really cares about efficient URL shortening, so we’ve implemented even more detailed and advanced statistics.
Today, we’ll walk you through metrics in the Short.cm statistics.
What are the Specialties of Short.cm Statistics?
Short.cm offers detailed statistics that perfectly fits basic needs. It helps to determine the target audience, the best time for sharing links, and to track the most successful links and domains. Here’s the list of detailed explanation.
Perfect Timing Frames
Short.cm provides the metrics for determining the time for different countries when your audience click links: date range, timezone support, click chart.
1. Date Range
The date range is the field at the top of the window that lets you choose the specific date for tracking. Pre-built date range enables viewing statistics by particular timeframes.
You have some options to select from:
- Last week.
- Last 7 days.
- This month.
- Previous month.
- Last 30 days.
- From beginning.
If you need another period, different from pre-built ones, select “Custom” to set up a personal custom date range. The custom range has an MM/DD/YYYY date format. Filtering results by date is used for in-depth analysis of the link or domain success.
Short.cm statistics allow you to update the time zone individually for a domain or link, what is perfect if your target audience is located in different areas of the world.
The time zone support allows creating and tracking short links in different spots of the world. This helps while traveling as you can change a timezone depending on the country. Just click a drop-down list and choose the needed location.
3. Click statistics.
The bar chart displays the domain or link clicks. When hovering over a column, the date and number of clicks are displayed.
By tracking the metrics below, you investigate the target audience more precisely. Your links have incoming traffic from different visitors. Each visitor has some characteristics of a click: a location, a device, a source of a click. There are the categories that display all that data: a browser from which a click was made, country, city, referrer, social networks, and an operating system.
- Operating system. You can compare the number of users that use smartphones vs. users that use the web version. The results are displayed in the pie chart.
- Top browsers – a list of browsers from which users came to your links. They’re displayed in descending order of clicks.
- Top countries –a list of countries from which visitors clicked links. They’re displayed in descending order of clicks.
- Top cities – a list of cities from which users came to your website. They’re displayed in descending order.
- Top Referrers - web addresses from which redirects to a web page were made. This is used to identify sources of traffic. Top Referrers also include social referrers.
- Top social referrers only indicates social referrer sources.
The metrics below let you determine which link is the most engaging as well as compare URLs' success over some time.
- Statistics Table. The table shows statistical components and is helpful because it automatically counts analytical values. For example, evolution over time shows how the link/domain growth has changed compared to the previous period. Values are displayed in percentages. Thanks to that, you can monitor effectiveness with just a single indicator.
- Top links – the short links that are the most clickable.
- Top mediums – a UTM-parameter that lets you track the type of traffic or which tool a visitor used to get it. For example, utm_medium= social, utm_medium= paid, utm_medium=top_social, utm_medium=top_paid.
- Top sources – a UTM-parameter that lets you track where the traffic is coming from. For example, utm_source=linkedin or utm_source=facebook.
- Top campaigns – a UTM-parameter that lets you track the actual campaign that you got your traffic from. For example, utm_campaign=launch-product or utm_campaign=promo-code.
You can view the detailed statistics on a Free Plan only for the first 50,000 clicks. After the number of all clicks exceeds 50,000, Short.cm continues collecting statistics but restricts the ability to see it. Important: All short links you created are kept safe and work properly.
What did you learn?
- statistical metrics
- detailed statistics on short.cm
- how to track short links effectively