Twitter is a social network you can’t ignore while promoting your service. A study shows that 30 out of 50 lead brands use Twitter. It is a popular network in the USA, so has many users to attract. Twitter is a social channel where the content is born and then spread to other networks.

You can use it to build a brand name or manage the reputation. It is useful for businesses of different sizes.

How to promote a brand

  • Frequency of tweets.

Don’t let the user forget about your brand. Tweet every day or every other day not to vanish from the users’ timeline.

  • Relevant content.

It is essential the message matches the interests of the subscribers. Therefore, before launching marketing on Twitter, determine your target audience. The simplest way is to put yourself in the shoes of a potential buyer. Every time you write a post or choose an illustration, think of whether your potential customer will be interested in a publication or not.

  • Popular hashtags.

Search for relevant hashtags to add them to your tweets. For example, if a tweet contains the #marketing hashtag, users will be able to find your tweet by using this hashtag. Moreover, a tweet will appear in the news feed of a hashtag search query. According to statistics, by tagging your tweet with hashtags, you increase user involvement by 2 times.

  • Situational marketing.

Situational marketing is an instrument for engaging the audience. It is a brand’s response to the latest news. Using situational marketing on your marketing strategy allows drawing attention to the company and increase sales.

One of the first examples of situational marketing is the tweet of Oreo, released on February 3, 2013. In the United States during the game of the National Championship, the light went out at the stadium. The Oreo creatives published a post that later hit the pages of Forbes.


Trends is a service where the most discussed topics on Twitter are published every day. Twitter is a social channel where the viral content is born and then spread to other channels. You can choose a country and browse today's top Twitter trends and hashtags.

  • Short links.

All links added to tweets are automatically shortened by service. When reading a tweet on, the original URL is displayed. Informative tweets need to have a short link, as Twitter limits the number of characters. A short URL lets you save space to create an attractive tweet.


Note: You can’t stop using service, because it's required by Twitter policy.

After you send a tweet, an original URL and a preview are available. However, not to confuse followers with a long URL, shorten it so that users see a short version.

  1. Add a short link of your website/blog to the Twitter bio. Publish a link you want users to click.

An example is H&M. The marketers use a link to a web page with the geo info. Each user, who visits H&M twitter, visits a short URL. It’s a convenient way to redirect followers to an informative page.

  1. Source link. If you tweet, add a short link to the source. This is useful if promoting a particular item or a blog article. Use the link to a specific product you want to engage users to.

Note: To dive deeper into the statistical results, set up Google Analytics ID for your short domain.

In case of using as a URL shortener, you may not only set the advanced statistics but also share your links from dashboard straight to Twitter. Such a direct sharing simplifies the way of copying and pasting links.


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What did you learn?

  • Link Edit window.
  • How to edit short links.
  • API page.
  • API for developers.

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