Most companies send notifications to their customers via SMS — for example, the status of the order, a link to a personal account, a link for sale or just a link to the website. Since SMS messages are limited with the number of characters, and sending a few ones is expensive, use a shortening service.

Short links help you to save space for the text. If choosing, there are some ways to customize SMS marketing.

1. and Twilio APIs.

This method is based on using API codes of the services, so it is appropriate for developers.

Twilio is a mobile messaging platform for worldwide SMS reach. It enables developers to use VoIP, Messages, phone calls integration within Web or mobile app architecture through Twilio API integration.

In order not to shorten each link manually, implement the shortener to your app, using API, and shorten URLs straight from your website. To make the URL nice and short, add a custom domain to the service. Then connect API with Twilio API and send messages.

Besides, displays analytics, so that you may analyze the open rate. The analytics API is also available for users, so add it and see the statistics result on your app.

2. Zapier integration.

Configuration via Zapier app doesn’t require programming skills. & Twilio integration is easy to set up. It allows sending text messages with short links and a brief piece of text.

The idea lies in creating a short link and sending it to the necessary contacts with the text automatically. The example of the SMS looks like:


On the Support page follow the detailed instruction to create & Twilio Zap.


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The article is about:

  • SMS for short links.
  • How to configure sms marketing with short links.
  • API helps to send sms messages.
  • Zapier Integration.

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