Protecting customers' privacy is at the heart of Facebook. Facebook does a lot to safeguard the privacy, so they're taking action on potential past abuse and putting stronger protections in place to prevent future abuse of the platform.

Here are a few of the things that aren't allowed on Facebook:

  • Hate speech, credible threats or direct attacks on an individual or group
  • Content that contains self-harm or excessive violence
  • Fake or impostor profiles
  • Spam

When posting a short link on Facebook, you might face this error message:


The answer is that Facebook blocks the short links, which have a generic domain —


Generic domains are usually used for spamming, so they have a terrible reputation. A generic "" domain is provided for customers to test the service. To get the most out of using short links, use a custom domain. Facebook mentions that spam is one of the things, which isn't allowed on the platform. So, when posting a short link with a generic domain, Facebook considers it to be spam.

Branded domains are credible, as users see the brand name, which promotes a link. A branded domain belongs just to your company, so you manage the domain and its reputation.


Would you like to brand your links?

Try Now

What did you learn?

  • Facebook and
  • Why do you need branded domain?
  • How to post short links on Facebook?

Read also: