The Internet links are significant as they connect different parts of the web space. Moreover, URLs are essential for search engines to rank web pages.
An external link is a link that redirects users from one site to another. An internal link is a link that redirects users within the same resource from one web page to another.
The key objects of internal links:
- To help users with website navigation.
When linking pages, you give users an opportunity to navigate the site easily. Users learn about various material by clicking on internal links.
Thus, a visitor may stay longer on the site and study it more deeply. When users stay on your website longer, it means your site is helpful. If so, search engines will rise it in ranking positions. Google takes internal links as a recommendation for a user to visit the page. By including internal links into some pages, you increase their importance.
If internal links are correctly formed, search engines rank your site according to users’ requests. Pay attention to creating relevant link description (anchor text) to link content. If description and content differ, users will spend less time on the website, and search engines will decrease the website as it is useless for visitors.
- To allocate link juice.
An internal link is a clue for search engines. It improves the indexation of all the web pages of your resource. Remember to include a few links; don’t spam your web page. If there are many internal links, search robots will consider them as spam. As a result, your website may lose its positions.
- To build site architecture.
Site architecture is the structure of site pages. Internal links help to build convenient site architecture for users to easily surf from one web page to another, and back. Users can immediately see all sections of the site, and information. The correct site architecture looks like a pyramid.
Where to place internal links?
- A block of similar materials.
The block is placed at the end of the text material and is called "Related articles." It’s important to add articles that have the same category. It increases website relevance.
- A block of popular, recommended and new materials.
You can insert the latest materials, popular articles or recommended site pages (focusing on sections that need to be promoted).
- Website navigation.
As we mentioned before, add internal links to website navigation.
Follow these simple tips to impove website SEO:
- Make links relevant.
- Don't use too many links.
- Use keywords in anchor text.
The article is about:
- The importance of internal links.
- Why do you need internal linking.
- How to impove SEO?