Short links tracking with Heap Analytics
The Heap tool is a mobile and web analytics with a smart approach to tracking.
How does Heap work?
Why do you need Segment.io while using Heap analytics?
When you install Heap via Segment, the out-of-the-box event collection works just like a direct implementation of Heap.
Note: You don’t need to add the Heap JS code to your site manually. Once Heap integration is enabled, your Segment events and user traits will be translated.
The core reason to implement Heap via Segment is that you don't have to write ETL code for adding additional data into your Heap account.
Short.cm integrates with Heap
Short.cm integrates with Heap thanks to the Segment app. Segment collects the information about the clicks from the Short.cm account and sends it to the Heap analytics. The integration via Segment simplifies the way of installing Heap app to the Short.cm website. You don’t need JS code, just point Short.cm API and Heap ID.
Heap analyzes and structures data according to some parameters:
- Graphs. Choose the type of a graph, a short link, and an event property.
- Funnels. Compare the APIs of two short links.
- Users. Choose a core segment of users you want to be displayed: All users, daily/weekly/monthly active users.
- Retention. The retention of users who did visit_short_link1 and then visit_short_link2.
Using Short.cm and Heap integration allows to measure traffic and make conclusions about the visitors’ behavior.
Watch the video guide below to customize Short.cm and Heap integration.
In case of obstacles, feel free to contact Short.cm support.