Google Tag Manager is a free tool for marketers to manage website tags. It includes conversion tracking, site analytics, remarketing tags (Google Analytics, Google AdWords, Google Optimize, Facebook Pixel).

How Google Tag Manager works.

Installing Google Tag Manager (GTM) on your website requires the snippet. The Google Tag Manager container snippet is a small piece of JavaScript code that you paste into your pages. Google Tag Manager JavaScript code is a container for all tags’ codes. You don’t need to implement JS code each time you want to start a new analytical tool. Only Tag Manager JS Code is necessary.

Learn about GTM and Short.cm integration.

If you want to get deep insights into your short links success, GTM comes in handy. Integrating GTM with Short.cm means that all the data and event tracking of short links is simply to access.

With Short.cm, you don't need to load the GTM snippet on your web pages. Short.cm and Google Tag Manager integration requires only the conversion ID.

How to customize GTM and Short.cm integration.

  1. Sign into a GTM account.

  2. Copy your GTM ID.

  3. Go to a Short.cm account.

  4. Open “Domain settings” tab.

  5. Scroll down to “Analytics & Retargeting tools integration” block.

  6. Input GTM ID to the “GTM container ID” field.

  7. Save changes.

Now GTM gets data about clicks and sends it to the tags, which you added on GTM.

Watch the video guide to customize GTM and Short.cm integration quickly.


What did you learn?

  • What is GTM?
  • Google Tag Manager and short links.
  • How to use shortening service with GTM?
  • Tag container.
  • Short links analytics.
  • Tools for detailed statistics.

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