Google Analytics is a free tool for tracking detailed website statistics. Moreover, GA offers analytics for mobile apps. It helps to determine the advantages and disadvantages of marketing projects.
How does Google Analytics work?
Google Analytics implementations are not simple, because of the detailed Google Analytics API methods and data format. You or a developer should check each minor tip to make sure things work correctly.
Mobile tracking works very similarly as it has out-of-the-box features. They get you a lot of great data. Note: any custom or E-commerce event need to be tracked manually
Why do you need Segment.io for using GA?
How does Short.cm integrate with Google Analytics?
Short.cm turns long links (www.longlong/morecharacters) into short ones (www.yourdomain/fhr7H). This gives you a chance to track the success of the links, and conclude how effectively links perform.
For tracking more detailed statistical data, like UTM parameters, you need Google Analytics. Short.cm provides with simple Google Analytics activation, which doesn’t require implementing JS code to the website. The installation process is based on Segment app. This helps you to sync up your data so that statistics of each short link will pull into both your Short.cm and Google Analytics dashboards.
Segment scans the information about short links from Short.cm and sends it to Google Analytics. The statistical data is displayed as a graph in Google Analytics account. Click on "Real-time" and then "Overview" tabs to observe the traffic.
Pay attention that Segment also shows the statistical data. You will find it in the “Debugger” and “Schema” tabs.
Watch a video-guide below to customize Short.cm and Google Analytics integration.
Feel free to contact Short.cm support in case of obstacles.