Facebook Pixel is a piece of code, which you can put into your website. Facebook Pixel lets to measure, customize and build the audience for the advertising campaign.

The strength of Facebook Pixel is to determine customers who are most likely will take actions on your website. Facebook can track 9 types of users' actions: view content, search, add to cart, add to wishlist, initiate checkout, add payment info, make a purchase, lead, make registration. When someone appears on your website and takes action, Facebook Pixel will display the ad for them later.

How does Facebook Pixel integrate with and Facebook Pixel create the additional action to optimize audience for showing the advertising campaign. Facebook shows the advertisement only for those people who have clicked on a short branded link. As a result, users who were earlier interested in your brand are most likely to complete the desired action on your website.

Facebook Pixel and provide you with profound insights into promoting strategy. You can observe both the conversion rate and the click-through rating. The analytical data is represented in Facebook Ads manager and statistics.

How to customize Pixel with

To connect a Facebook Pixel to the, you don’t need to be a developer or know all about codes. The only thing you should do is to attach the account to the Facebook Pixel ID with the help of Segment app.

The video-guide below is about a detailed instruction of a Facebook Pixel customizing process. However, in case of obstacles feel free to contact support.