Direct Integration: Short.cm and Facebook Pixel
Facebook Pixel is a piece of code, which you paste to your website to measure, customize and build the audience for advertising campaigns.
To connect Facebook Pixel to Short.cm, you don’t need to be a developer or know all about codes. The only thing you should do is to input Facebook Pixel ID to your Short.cm settings.
Short.cm and Facebook Pixel create an additional action to optimize audience for showing ads. Facebook shows the ads only for those people who have clicked a short branded link. As a result, users who were earlier interested in your brand are most likely to complete a desired action on your website.
Facebook Pixel and Short.cm provide you with profound insights into promoting strategy. You can observe both the conversion rate and the click-through rating. The analytical data is represented in Facebook Ads manager and Short.cm statistics.
Follow the instruction:
Go to your Facebook Ads or Business Manager account.
Open Menu and choose Pixels in Measure&Report block.
- Copy your Pixel ID.
Go to Short.cm account.
Open Domain Settings.
Scroll down to Analytics & Retargeting block.
Paste Pixel ID to FB Pixel ID field.
Now a pixel is active and you can see statistics results on Facebook Pixel ID page.
Watch the detailed instruction on how to customize Facebook Pixel and Short.cm integration.
What did you learn?
- Short.cm integrates with Facebook Pixel.
- How to customize Short.cm and Facebook Pixel integration.
- Facebook Pixel ID helps to build statistics for short links.
- Create retargeting ads with Short.cm and Facebook Pixel.