Direct Integration: Short.cm & AdRoll
AdRoll is a retargeting platform. It contains a piece of code, which you paste to your website to measure, customize and build the audience for the advertising campaign.
To connect AdRoll to Short.cm, you don’t need to be a developer or know all about codes. The only thing you should do is to paste AdRoll Pixel IDs on Short.cm settings.
Short.cm and AdRoll create the additional action to optimize audience for showing the advertising campaign. Integrating with Short.cm, AdRoll shows ads to those visitors, who clicked your short branded link. As a result, users who were earlier interested in your brand are most likely to complete the desired action on your website.
Note: You need both adroll-adv-id and adroll-pix-id.
Follow the instruction to customize Short.cm and AdRoll integration.
Go to your AdRoll account.
Click Set Up Pixel.
- Copy adroll-adv-id and adroll-pix-id.
Go to Short.cm account.
Open Domain Settings.
Scroll down to Analytics & Retargeting block.
Paste a code “adroll-adv-id:adroll-pix-id”.
The example of AdRoll ID: ASIR2WUKK5C2NMMQH2GUJ6:IBVIVHRPJRHV5DQ7JIW6TH
Now a pixel is active and you can see statistics results on AdRoll.
A step-by-step video guide helps to customize AdRoll and Short.cm integration.
What did you learn:
- AdRoll retargeting platform.
- Short.cm url shortener.
- AdRoll shows ads.
- Click short links.
- How to customize AdRoll and Short.cm integration.